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General Description

Source: brightermonday

Release date: 2019-02-08

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Duty Station: Zanzibar
18080 visits!... Deadline: 2019-02-17 15:30:00

Job Description

Position: Marketing Manager

Department: Marketing 

Report to: General Manager

Purpose of the job:

Managing marketingdepartment effectively and enhancing communications team to assist with the development of the Company’s corporate brand image, customer retention, and championing this through providing corporate marketing support to key internal and external clients.

Duties and responsibilities

• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, competitor’s strengths and weaknesses; forecasting projected business; and establishing targeted market share.

• Championing consistent corporate brand communications internally and externally across all mediums.

• Organize and develop client relationship include; client’s satisfactory surveys, client development activities, client skills training and special events.

• Oversee business development activities include; assisting in strategic planning for client presentations and Commercial exhibition.

• Develop and administer marketing database which includes clients and prospective information, mailing list application and access to financial reports.

• Liaising with key stakeholders in order to plan and produce external and internal marketing materials both on and off-line.

• Conducting marketing research by using questionnaire and focus group discussion.

• Finding the new agents and retain them accordingly and regular updating them on our new products and offer.

• Organizing and attending events such as conference, seminars and exhibition.

• Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.

• Dealing direct with Banks, Hotels, and corporate as well as Shops, Supermarkets, Hospitals, Bars, Schools, Colleges and developing relationships with prospects.

• Working closely with suppliers and external creative agencies.

• Performing other duties as it will be assigned by management.

N.B Should have more than five years’ experience doing marketing activities in beverage Companies with Degree/Master of Business Administration majoring in Marketing or relevant field